To be successful in software and website design you need to foster an environment of sustainable, repeatable innovation.

There are several schools of thought around the best "methods" to build a culture of innovation and creativity. This doesn't mean processes, methodologies or tools, just an idea about how innovation and problem solving should work.

One popular approach is to hand select a few ideas or concepts and focus a large amount of effort into those few ideas. This approach is like betting on horses at a racetrack. You pick one or two favorites and place your bets. In many businesses, especially larger ones, there are established norms and expectations. Employees must follow procedures and work as part of a team. In order for innovation to be sustainable, it must work within those constraints. Violate the established norms and you risk rejection of your ideas or being considered an outsider. True individual innovation and creativity can be stifled.

Another approach is to foster an environment of thinking outside of the box. Some refer to this as fail fast, fail frequently. At KSF International we refer to this as Kissing Some Frogs, from the "you've got to kiss some frogs if you are going to find a prince." This method of rapid innovation, testing, and revision or elimination, fosters a free flow of ideas and drives creativity.

In the internet market place change is the only constant. Microsoft releases new tools and methods constantly. Google constantly adjusts how it indexes the web. Ideas that at first may seem silly and frivolous turn into multi million dollar ventures. (Who would have thought that the guys who started YOUTUBE.com, posting commercials and video clips made by their friends would turn it into a business worth $1.65 billion dollars in just a few years?) A constant stream of fresh new ideas is what drives success, and, as with brainstorming, the only truly bad idea, is the one that wasn't thought of.

Like Thomas Edison, Dean Kamen (the inventor of the Segway) and many other successful entrepreneurs across the globe, here at KSF International we believe in "Kissing Some Frogs".

Ok, so why the Red Eyed Tree Frog (Agalychnis calidryas)?
In a word, it's "cool". Face it, your average pond frog is dull, boring, and doesn't look very good on a t-shirt.

Contact us today and we'll find your Prince among the Frogs.